The WPLL has revealed new company and league names, new emblems and a new visual identity for the women’s professional game.
Women’s Super League Football is the name of the independent company overseeing the top tiers of women’s professional football, following a formal change from Women’s Professional Leagues Limited.
In addition, the Barclays Women’s Championship will become the Barclays Women’s Super League 2 (Barclays WSL2) from the 2025/26 season.
To coincide with the name changes, WSL Football has launched a new brand identity, developed with the creative agency Anomaly and inspired by on-pitch movement and insight courtesy of EA SPORTS.
A new WSL Football website will launch this summer.
Ruth Hooper, CMO, WSL Football, told womensleagues.thefa.com: “Developing this new visual world with Anomaly has been a real labour of love. No one plays football like a female – it is our strength and the way players move is one element of what makes women’s football distinctive and special.
“As soon as this concept was brought to the table, we knew it was the right route, and we embraced it. It has taken months of work, and we have spoken to clubs, fans, players and partners who have all inputted during the process and been on this journey with us.
“There is a lot more in store over the coming months as we continue to grow the women’s game for the future.”
Clara Mulligan, Managing Partner & Head of Design at Anomaly said: “As a long-time football fan, having the chance to create the future of women’s football is the absolute brief of dreams and a career highlight.
“And we never would have got there without the close collaboration with the entire team at WSL Football, the support and guidance from the fans, players and clubs – and the heart and passion from everyone on the team.”