Getting Social: Shiv Shares Her Insight (Siobhan Chamberlain)

Liverpool and England goalkeeper Siobhan Chamberlain, a digital ambassador for her club, discusses social media and the women’s game at the Soccerex convention. Her Facebook following doubled during the 2015 World Cup, when a video of England’s players dancing in the changing room drew around 1.5 million visitors. Media coverage, she argues, is what makes the platforms grow, and engaging content is what keeps people there. As one of the first WSL digital ambassadors she stresses giving supporters access they would not normally get, and posting deliberately unpolished video. She treats every post as if in a twenty-four-hour press conference, and says derogatory replies to women’s football coverage have diminished massively.