#FIFAWWC2019 Is Here! (Editor’s Letter)

Editor Jen O’Neill opens She Kicks’ FIFA Women’s World Cup issue by pointedly declining to write a preview. There is no pre-tournament pep talk, she tells readers, and no hype is needed, because the football in France will take care of itself. Instead she asks readers to soak it in, to follow the coverage at shekicks.net and across the magazine’s social channels, and to recognise that the 2019 finals will carry the most extensive media coverage any women’s sporting event has ever had. Her wider point is one of ownership: every player, parent, coach, teacher, volunteer, fan and family member has helped build the game to this moment, and all of them share in it. She signs off promising the magazine will return in print at the end of July.